Club Brand and Style Guidelines

The Skating Club of Boston’s Brand and Style Guidelines are provided for use by Club management and volunteer leadership for official Club business. The purpose of this page is to assist in the consistent use of style by explaining the components of the The Skating Club of Boston Style Guide and logo usage. While the official Style Guide (linked below) contains the standards for usage for all Club communications including logo placement, colors, typography and style, the documentation provided here includes the information and files most commonly needed to conduct day-to-day business.

Brand & Style Materials

Club Brand Materials
2020 Club Brand & Style Guide (pdf)
2020 Co-Branding, Sponsorship, Advertising Policy (pdf)

U.S. Figure Skating Brand Materials
U.S. Figure Skating Brand Guidelines (usfsa.org)
U.S. Figure Skating Style Guidelines (pdf)
U.S. Figure Skating Logo Package (direct download)
U.S. Figure Skating Style Guide (pdf)


Digital Stationary

Letterhead
Club Letterhead – Full Branding (word – direct download) | Club Letterhead – Full Branding (pdf)
Club Letterhead – No Header (word – direct download) | Club Letterhead – No Header (pdf)
Club Letterhead – Watermark Only (word – direct download) | Club Stationary – Watermark Only (pdf)
The Skating Academy – Full Branding (word – direct download) | The Skating Academy – Full Branding (pdf)
The Skating Academy – No Header (word – direct download) | The Skating Academy – No Header (pdf)

Envelopes
Envelope – Business Size Commercial & Window (pdf)
Envelope – Return Payment Size (pdf)

Business Cards
Business Card Front | Business Card Back (samples)
To have new business cards ordered, please submit a request below.

Club Brand Platform

Official Club logos, graphics and colors are provided below as PNG files with transparent backgrounds.

To download, place your cursor over the image, right click and choose
“Save Image As” or simply left click and drag to your desktop or project!

Primary Inline Header:

Secondary Stacked Header 1:

Secondary Stacked Header 2:

Standard Logo in Red:

Standard Logo in White:

Standard Logo in Black:

Core Colors:

The Skating Club Red
PMS: 1945 C
CMYK: 5 100 55 28
RGB: 166 9 61
HEX/HTML: A6093D
The Skating Club Gray
PMS: 431 C
CMYK: 40 25 15 50
RGB: 91 103 112
HEX/HTML: 5B6770
The Skating Club Blue
PMS: 658 C
CMYK: 37 11 0 0
RGB: 177 201 232
HEX/HTML: B1C9E8
The Skating Club Light Gray
PMS: 429 C
CMYK: 21 11 9 23
RGB: 162 170 173
HEX/HTML: A2AAAD

Accent Colors:

Marigold
PMS: 7408 C
CMYK: 0 29 100 0
RGB: 246 190 0
HEX/HTML: F6BE00
Apricot
PMS: 716 C
CMYK: 0 61 99 0
RGB: 234 118 0
HEX/HTML: EA7600
Lilac
PMS: 2716 C
CMYK: 40 29 0 0
RGB: 159 174 229
HEX/HTML: 9FAEE5
Mint Green
PMS: 351 C
CMYK: 27 0 23 0
RGB: 162 228 184
HEX/HTML: A2E4B8
Jade
PMS: 7716 C
CMYK: 83 0 40 11
RGB: 0 150 143
HEX/HTML: 00968F
Azure
PMS: 307 C
CMYK: 100 22 2 18
RGB: 0 107 166
HEX/HTML: 006BA6
Iris
PMS: 7676 C
CMYK: 61 64 3 0
RGB: 117 102 160
HEX/HTML: 7566A0
Royal Purple
PMS: 7672 C
CMYK: 85 84 0 6
RGB: 76 65 132
HEX/HTML: 4C4184

Logo Typefaces:

The following typefaces apply to Club logos only. For body text, see Club Document Styles page of the Club Brand and Style Guide.

Primary Font:
Moderno FB Regular

Use:
“The Skating Club of Boston®”

Best Uses: Marketing collateral, brochures, signage, environmental, and wayfinding applications

Secondary Font:
Helvetica Neue (TT) Condensed Bold
Gothic A1

Use:
“The Skating Club of Boston” and 1912; the type on circular path within seal

Best Uses:
Marketing collateral, brochures, signage, environmental, and wayfinding applications Note: If Helvetica Neue is unavailable, Gothic A1 may be substituted (available from Google fonts)

The Next 100 Years Campaign Brand Platform

Primary Inline Header:

 Secondary Inline Header White:

Secondary Inline Header Black:

Secondary Header with Club Logo:

Primary Colors:

Secondary Colors:

Campaign Red
PMS: 201C
CMYK: 29 100 100 38
RGB: 128 0 0
HEX/HTML: 800000
Campaign Dark Blue
PMS: 653C
CMYK: 40 25 15 50
RGB: 42 81 128
HEX/HTML: 2A5180
The Skating Club Gray
PMS: 431 C
CMYK: 40 25 15 50
RGB: 91 103 112
HEX/HTML: 5B6770
Campaign Light Blue
PMS: 2985C
CMYK: 57 14 0 8
RGB: 101 201 234
HEX/HTML: 65c9ea

The Skating Academy Brand Platform

The Skating Academy primary logo is to be used on all official Skating Academy communications, media, brochures, posters, flyers, etc. The primary logo is crimson and blue. The two secondary logos should be used when overlaying on colored backgrounds such as The Skating Academy blue or documents printed in black and white.

Primary Stacked Logo:

 Secondary Stacked Logo White:

Primary Inline Header Logo:

 Secondary Logo White:

Secondary Logo Black:

Primary Colors:

Secondary Colors:

The Skating Academy Blue
PMS: 300c
CMYK: 89, 63, 0, 0
RGB: 0, 99, 190
Hex/HTML: 0063BE
The Skating Club Red
PMS: 1945 C
CMYK: 5 100 55 28
RGB: 166 9 61
HEX/HTML: A6093D
Jade
PMS: 7716 C
CMYK: 83 0 40 11
RGB: 0 150 143
HEX/HTML: 00968F
Marigold
PMS: 7408 C
CMYK: 0 29 100 0
RGB: 246 190 0
HEX/HTML: F6BE00

The Boston Common Frog Pond

The Boston Common Frog Pond official logo is to be used on all official Frog Pond communications, media, brochures, posters, flyers, etc. The primary logo is green and blue. The two secondary logos should be used only when documents will be printed in black and white.

Inline Header:

Primary Logo Color:

Frog Pond logo, all rights reserved

Secondary Logo White:

Frog Pond logo, all rights reserved

Secondary Logo Black:

Frog Pond logo, all rights reserved

Core Colors:

Accent Colors:

The Frog Pond Green
PMS: 360C
CMYK: 67-4-100-0
RGB: 0-189-41
HEX/HTML: 00bd29
The Frog Pond Blue
PMS: 7683C
CMYK: 80-47-11-1
RGB: 0-118-181
HEX/HTML: 0076b5
The Frog Pond Orange
PMS: 7578C
CMYK: 8-71-96-1
RGB: 246-99-0
HEX/HTML: FE5E08
The Skating Club Red
PMS: 1945 C
CMYK: 5 100 55 28
RGB: 166 9 61
HEX/HTML: A6093D

Ice Chips

Primary Logo:

Secondary – Club Red

Secondary – Black

 Secondary Logo White:

Show Theme Logo
The Show Theme Logo must appear directly underneath the words Ice Chips and must not be larger than the words “Ice Chips”. The Show Theme Logo will change each year as designated for the show theme, to be used on promotional materials including digital marketing and advertising materials and merchandise products.

Ice Chips Lettering
The Ice Chips Primary logo may be altered to meet the look and feel of the show’s theming each year. For example, Ice Chips lettering may be changed to any coloring or gradient of the artist’s choice to meet the look and feel of the show theme logo.

Example
Below is an example of a completed Ice Chips Show Theme Logo from a past Ice Chips show.

Primary Colors:

Royal Purple
PMS: 7672 C
CMYK: 85 84 0 6
RGB: 76 65 132
HEX/HTML: 4C4184
The Skating Club Red
PMS: 1945 C
CMYK: 5 100 55 28
RGB: 166 9 61
HEX/HTML: A6093D

Theatre On Ice of Boston

Primary Stacked Logo:

 Secondary Stacked Logo White:

Primary Logo:

 Secondary Logo White:

Secondary Logo Black:

Primary Colors:

Secondary Colors:

Theatre On Ice Blue
PMS: 3015C
CMYK: 94 44 0 38
RGB: 10 88 158
HEX/HTML: 0A589e
The Skating Club Red
PMS: 1945 C
CMYK: 5 100 55 28
RGB: 166 9 61
HEX/HTML: A6093D
Marigold
PMS: 7408 C
CMYK: 0 29 100 0
RGB: 246 190 0
HEX/HTML: F6BE00
The Skating Club Gray
PMS: 431 C
CMYK: 40 25 15 50
RGB: 91 103 112
HEX/HTML: 5B6770

The Boston Open

Primary Stacked Logo:

 Secondary Stacked Logo White:

Primary Colors:

Secondary Colors:

The Skating Club Red
PMS: 1945 C
CMYK: 5 100 55 28
RGB: 166 9 61
HEX/HTML: A6093D
The Skating Club Gray
PMS: 431 C
CMYK: 40 25 15 50
RGB: 91 103 112
HEX/HTML: 5B6770
The Skating Club Blue
PMS: 658 C
CMYK: 37 11 0 0
RGB: 177 201 232
HEX/HTML: B1C9E8
The Skating Club Light Gray
PMS: 429 C
CMYK: 21 11 9 23
RGB: 162 170 173
HEX/HTML: A2AAAD

Tomorrow’s Champions

Primary Stacked Logo:

Secondary Stacked Logo Black:

 Secondary Stacked Logo White:

Primary Colors:

Secondary Colors:

The Skating Club Red
PMS: 1945 C
CMYK: 5 100 55 28
RGB: 166 9 61
HEX/HTML: A6093D
Azure
PMS: 307 C
CMYK: 100 22 2 18
RGB: 0 107 166
HEX/HTML: 006BA6
The Skating Club Gray
PMS: 431 C
CMYK: 40 25 15 50
RGB: 91 103 112
HEX/HTML: 5B6770
The Skating Club Light Gray
PMS: 429 C
CMYK: 21 11 9 23
RGB: 162 170 173
HEX/HTML: A2AAAD