Club Brand and Style Guidelines

The Skating Club of Boston’s Brand and Style Guidelines are provided for use by Club management and volunteer leadership for official Club business. The purpose of this page is to assist in the consistent use of style by explaining the components of the The Skating Club of Boston Style Guide and logo usage. While the official Style Guide (linked below) contains the standards for usage for all Club communications including logo placement, colors, typography and style, the documentation provided here includes the information and files most commonly needed to conduct day-to-day business.

Brand & Style Materials

Club Brand Materials
Club Brand & Style Guide (pdf)
Co-Branding, Sponsorship, Advertising Policy (pdf)

U.S. Figure Skating Brand Materials
U.S. Figure Skating Brand Guidelines (usfsa.org)
U.S. Figure Skating Style Guidelines (pdf)
U.S. Figure Skating Logo Package (direct download)
U.S. Figure Skating Style Guide (pdf)

Digital Stationary

Letterhead
Club Letterhead – Full Branding (pdf)
Club Letterhead – No Header (pdf)
Club Letterhead – Watermark Only (pdf)
The Skating Academy – Full Branding (pdf)
The Skating Academy – No Header (pdf)

Club stationary and letterhead is available in the Club’s business office and front office. Please contact Ben Anderson at ben.anderson@scboston.org if you have any questions or Club stationary needs.

If you have a letter that needs to be electronically applied to our letterhead please contact Jack Zeghibe at jack.zeghibe@scboston.org.

Envelopes
Envelope – Business Size Commercial & Window (pdf)
Envelope – Return Payment Size (pdf)

Business Cards
Business Card Front | Business Card Back (samples)
To have new business cards ordered, please contact Ben Anderson at ben.anderson@scboston.org.

Club Brand Platform

Official Club logos, graphics and colors are provided below as PNG files with white backgrounds.

To download, place your cursor over the image, right click and choose
“Save Image As” or simply left click and drag to your desktop or project!

Primary Inline Header:

Secondary Stacked Header 1:

Secondary Stacked Header 2:

Standard Logo in Red:

Standard Logo in Black:

Core Colors:

Accent Colors:

Logo Typefaces:

The following typefaces apply to Club logos only. For body text, see Club Document Styles page of the Club Brand and Style Guide.

The Next 100 Years Campaign Brand Platform

Primary Inline Header:

Secondary Inline Header Black:

Secondary Header with Club Logo:

The Skating Academy Brand Platform

The Skating Academy primary logo is to be used on all official Skating Academy communications, media, brochures, posters, flyers, etc. The primary logo is crimson and blue. The two secondary logos should be used when overlaying on colored backgrounds such as The Skating Academy blue or documents printed in black and white.

Primary Stacked Logo:

Primary Inline Header Logo:

Secondary Logo Black:

Primary Colors:

Secondary Colors:

The Boston Common Frog Pond

The Boston Common Frog Pond official logo is to be used on all official Frog Pond communications, media, brochures, posters, flyers, etc. The primary logo is green and blue. The two secondary logos should be used only when documents will be printed in black and white.

Inline Header:

Primary Logo Color:

Secondary Logo Black:

Core Colors:

Accent Colors:

Ice Chips

Primary Logo:

Secondary – Club Red

Secondary – Black

Show Theme Logo
The Show Theme Logo must appear directly underneath the words Ice Chips and must not be larger than the words “Ice Chips”. The Show Theme Logo will change each year as designated for the show theme, to be used on promotional materials including digital marketing and advertising materials and merchandise products.

Ice Chips Lettering
The Ice Chips Primary logo may be altered to meet the look and feel of the show’s theming each year. For example, Ice Chips lettering may be changed to any coloring or gradient of the artist’s choice to meet the look and feel of the show theme logo.

Example
Below is an example of a completed Ice Chips Show Theme Logo from a past Ice Chips show.

Primary Colors:

Theatre On Ice of Boston

Primary Stacked Logo:

Primary Logo:

Secondary Logo Black:

Primary Colors:

Secondary Colors:

Showcase of Boston

Primary Stacked Logo:

Primary Colors:

The Boston Open

Primary Stacked Logo:

Primary Colors:

Secondary Colors:

The Studio

Primary Logo:

Tomorrow’s Champions

Primary Stacked Logo:

Secondary Stacked Logo Black:

Primary Colors:

Secondary Colors: